Tuesday, October 30, 2012

When Looking At

When Looking At
There are a few REALLY important things to think about when looking at the way women are portrayed in the media. Especially, when looking at advertisements and covers of magazines. Here are three easy steps to use when analyzing how women are portrayed in a specific ad, TV show, or magazine cover.

* LOOK AT THE PICTURE


Take a look at the picture and ask yourself these questions: Is the woman in the picture...a) sexualized (she's a sex object and ONLY a sex object)

b) objectified (she's an OBJECT: actual object, or sex object. Sometimes both!)

c) dismembered (the focus is on her butt, boobs, or legs. She is seen NOT AS A WHOLE PERSON, but as PARTS)

If you said yes to any the questions, then the picture alone is portraying women in a negative way. I personally believe that a picture is worth 1,000 words. And there are a TON of advertisements out there that sexualize, objectify, and dismember women. That's a LOT that's being said without actual words. *IT'S ALSO REALLY IMPORT TO MENTION IS THAT WE ARE NOT JUDGING THE MODEL AS A PERSON! WE ARE ANALYZING, AND THINKING ABOUT HOW SHE IS BEING "PORTRAYED".

* LOOK AT THE WORDS AROUND THE PICTURE


Sometimes the picture alone, but it's the words around the picture that cause women to be portrayed in a negative light. Does anyone notice the "Red-Hot and Blue" comment on the top left? Or the "Dirtiest jokes, craziest stories, Skimpiest outfits" on the top right? Or what, in my personal opinion, is the most OFFENSIVE COMMENT the "Out of Uniform. Meet the Marines Sexiest Sargent" on the bottom left?

A picture can be seen in different ways, but words have less wiggle room. Ask yourself: What do the words say? What do the words really mean?

* ANALYZE


Analyzing is last because it puts all the pieces together. You are a smart person, I "know" you are. It just takes a WANT to see the way women are portrayed. Once you want to, and once you take some time to analyze, you will be AMAZED about what you can see.

*Use your knowledge for the better! Help others see what you see! Help other women analyze different types of media, and TOGETHER we can shed some light on the way women are portrayed!

Love,G4G and Tinamarie



Credit: mark-rayan-pua.blogspot.com

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