Free dating sites are quite simply--free. That is, they are free to the end user. The expectation is that in gratitude for using the dating site at no cost to himself or herself, the single person will purchase goods and services from the commercial advertisers that pay for the placement of promotional material on the web site. In practice, this is probably true, since seeing name or a logo several times will make it more readily called into memory when needed for purchasing decisions. In turn, the more people who visit the free site and click on the message from the advertiser, the more likely the advertiser is to renew or increase the advertising message, simply because it's obviously working.
Commercial advertisers
Advertisers like to place their information and products on sites such as free dating sites. These are sites that are visited by many individuals who have an interest in new products and services, and who often have significant disposable income. When singles visit the site and enjoy their experience there, they tend to be more favorably disposed toward the advertisers that present their goods on the web site. As the advertisers see more visitors and more hits on the product, they are willing to increase their advertising budget significantly, which in turn will bring in more visitors to the site.
Profile publicity
There are some people who place their pictures on the free dating sites as a publicity gimmick. They may be hoping for work in the movies, advertising or in modeling and find that the exposure gained on such a site is very valuable in furthering their careers. Because there are safeguards built into the sites so that you only release the personal information that you deem appropriate, using the site to improve your visibility can be a profitable idea.
Informational articles
Free dating sites attract people because of the profiles they find and because of the informational materials that are available on the web site. The articles are sometimes purchased from brokers and sometimes submitted by visitors to the site to attract visitors to other web sites. The free sites are benefited by such articles since they attract more visitors who are in search of information on the various subjects covered in the articles. The subjects can be about dating or about relationships. They can be serious self-help articles or can be humorous comments on the dating scene in general.
Links
The links that can be found on the free dating sites are very helpful both to the free site and to the other web pages that use links in order to bring visitors in from a popular free site. The search engines include popularity of good incoming links as a measurement in page ranking for the web sites containing the links. A higher page rank with the search engines equates to more search engine results hits and higher revenues from the page. Those who make a business of search engine optimization take such positive link results into account when designing new web pages.
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